عنوان

An integrated approach to communication theory and research

9780805863819

0805863818

9780805863826

0805863826

لاتين

edited by Don W. Stacks, Michael B. Salwen

An integrated approach to communication theory and research

2nd ed

New York :

Routledge,

2009

xiv, 576 p. :ill. ;26 cm

Communication series. Communication theory and methodology

مرجع به حساب نمي آيد

Includes bibliographical references and index

Studying "theory" : doing "research". Integrating theory and research : starting with questions / Don W. Stacks and Michael B. Salwen -- Thinking about theory / Steven H. Chaffee -- Thinking quantitatively / Michael J. Beatty -- Thinking qualitatively : hermeneutics in science / James A. Anderson -- Mass communication : approaches and concerns. Mass communication theory and research : concepts and models / Bradley S. Greenberg and Michael B. Salwen -- Media gatekeeping / Pamela J. Shoemaker and Tim P. Vos -- The agenda-setting role of the news media / Sebastiâan Valenzuela and Maxwell McCombs -- Cultivation analysis : research and practice / Nancy Signorielli and Michael Morgan -- Theories and methods in knowledge gap research / Cecilie Gaziano and Emanuel Gaziano -- Uses and gratifications / Zizi Papacharissi -- Spiral of silence : communication and public opinion as social control / Charles T. Salmon and Carroll J. Glynn -- International communication / Robert L. Stevenson -- Violence and sex in the media / Jennings Bryant and R. Glenn Cummins -- Social science theories of traditional and internet advertising / Shelly Rodgers, Esther Thorson, and Yun Jin -- Human communication approaches and concerns. Human communication theory and research : traditions and models / Virginia P. Richmond and James C. McCroskey -- The rhetorical perspective : doing, being, shaping, and seeing / J. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasely -- Persuasion / Michael D. Mille

Communication--Methodology.

Mass media--Methodology.

مولف

Salwen, Michael Brian.

Stacks, Don W.