عنوان

Media selling :television, print, Internet, radio

9781405158398 (pbk. : alk. paper)

1405158395 (pbk. : alk. paper)

لاتين

Charles Warner

1932-

Media selling :television, print, Internet, radio

4th ed

Chichester, West Sussex, U.K. ;Malden, MA :

Wiley-Blackwell,

2009

xv, 600 p. :ill., map ;25 cm

مرجع به حساب نمي آيد

Includes bibliographical references and index

The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.

Selling--Broadcast advertising.

Advertising, Newspaper.

Internet advertising.

Advertising, Magazine.

Advertising, Outdoor.

مولف

Warner, Charles,