عنوان
پدید آورنده
موضوع
رده
HF 5415 .1265 .C665 2009
HF
5415
.
1265
.
C665
2009
کتابخانه
محل استقرار
9781599048130
GBA8B9931
لاتين
[edited by] Subir Bandyopadhyay
Contemporary research in e-branding
Hershey
Information Science Reference
2009
xix, 358 p.: ill.
Premier reference source
مرجع به حساب نمي آيد
Includes bibliographical references (p. 313-350) and index
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.
Internet marketing
Branding (Marketing)
Communication in marketing
HF
5415
.
1265
.
C665
2009
مولف
Bandyopadhyay, Subir
1958-
editor
