Why not?: how to use everyday ingenuity to solve problems big and small
Boston, Mass
Harvard Business School Press
2003
xv, 238 p.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references
The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.