عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .K45 2006
HF
5415
.
32
.
K45
2006
کتابخانه
محل استقرار
0470018585
9780470018583
لاتين
Sean Kelly
author
1960-
Customer intelligence: from data to dialogue
Chichester
John Wiley
2006
xxvi, 251 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
Consumers' preferences
Consumers -- Research -- Data processing
HF
5415
.
32
.
K45
2006
مولف
Kelly, Sean
