عنوان
پدید آورنده
موضوع
رده
HF 5415 .1255 .B73 2010
HF
5415
.
1255
.
B73
2010
کتابخانه
محل استقرار
9781841697598
لاتين
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
Brands and brand management: contemporary research perspectives
New York
Routledge
2010
xxviii, 311 p., [4] p. of plates: ill. (some col.)
مرجع به حساب نمي آيد
Includes bibliographical references and indexes
Branding (Marketing)
Brand name products -- Management
HF
5415
.
1255
.
B73
2010
مولف
Houston, Michael J.
Loken, Barbara
Ahluwalia, Rohini
1966-
editor
editor
editor
