عنوان
پدید آورنده
موضوع
رده
HD 59 .D347 2011
HD
59
.
D347
2011
کتابخانه
محل استقرار
9780415471183
لاتين
Christine Daymon and Immy Holloway
author
Qualitative research methods in public relations and marketing communications
2nd ed.
London
Routledge/Taylor and Francis
2011
xi, 397 p.
مرجع به حساب نمي آيد
Includes bibliographical references (p. [370]-386) and index
Glossary
Corporations -- Public relations -- Research -- Methodology
Public relations -- Research -- Methodology
Marketing research -- Methodology
Qualitative research
HD
59
.
D347
2011
مولف
Daymon, Christine
Holloway, Immy
