عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2012
HF
5823
.
B387
2012
کتابخانه
محل استقرار
9780071314404
لاتين
George E. Belch and Michael A. Belch; with contributions by Jorg Dietzel
author
1951-
Advertising and promotion: an integrated marketing communications perspective
9th ed.
New York
McGraw-Hill/Irwin
2012
xxxv, 769 p.: col, ill.
مرجع به حساب نمي آيد
Includes bibliographical references (p. 721-744) and indexes
Glossary
Advertising
Sales promotion
Communication in marketing
HF
5823
.
B387
2012
مولف
Belch, George E.
Belch, Michael A.
