عنوان
پدید آورنده
موضوع
رده
HD 2755.5 .S36 2006
HD
2755
.
5
.
S36
2006
کتابخانه
محل استقرار
9783540317456
لاتين
Guenter Schoenborn
author
Entering emerging markets: Motorola's blueprint for going global
2nd rev. ed.
New York
Springer
2006
xvii, 188 p.: ill.
مرجع به حساب نمي آيد
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.
International business enterprises
International trade
Motorola, inc.
HD
2755
.
5
.
S36
2006
مولف
Schoenborn, Guenter
