عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .C657 2011
HF
5415
.
32
.
C657
2011
کتابخانه
محل استقرار
9780415873581
لاتين
edited by Lynn R. Kahle, Angeline G. Close
Consumer behavior knowledge for effective sports and event marketing
New York
Routledge/Taylor and Francis
2011
xxxiv, 314 p.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references and indexes
Consumer behavior
Sports -- Marketing
Special events -- Marketing
Communication in marketing
HF
5415
.
32
.
C657
2011
عنوان
Kahle, Dave
Close, Angeline
editor
editor
