New venture management: the entrepreneur's roadmap
Upper Saddle River, NJ
Pearson /Prentice Hall
2009
xx, 332 p.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references and indexes
New ventures : the quiet giant -- New or acquired ventures: the pathways -- Franchising: the hybrid -- Successful business plans: the roadmap -- Legal forms of ventures: the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements: the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.