عنوان
پدید آورنده
موضوع
رده
HF5823 .W455 2009
HF5823
.
W455
2009
کتابخانه
محل استقرار
9780132224154
لاتين
Advertising :principles and practice /Sandra Moriarty, Nancy Mitchell, William Wells.
8th ed.
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009.
p. cm.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
Foundations -- Introduction to advertising -- Advertising's role in marketing -- Advertising and society -- Planning and strategy -- How advertising works -- The consumer audience -- Strategic research -- Strategic planning -- Effective advertising media -- Print and out-of-home media -- Broadcast media -- Interactive and alternative media -- Media planning and buying -- Effective advertising messages -- The creative side and message strategy -- Copywriting -- Design and production -- Integration and evaluation -- Direct response -- Sales promotion, events, and sponsorships -- Public relations -- Special advertising situations -- Evaluation of effectiveness -- Glossary -- Credits -- Notes -- Index.
Advertising.
HF5823
.
W455
2009
مولف
Moriarty, Sandra E. (Sandra Ernst)
Mitchell, Nancy,
Wells, William
1950-
1926-
