عنوان
پدید آورنده
موضوع
رده
HF 5813 .N55 A464 2009
HF
5813
.
N55
A464
2009
کتابخانه
محل استقرار
9780789001412
GBA8D7501
لاتين
Emmanuel C. Alozie
author
Marketing in developing countries: Nigerian advertising in a global and technological economy
New York
Routledge
2009
xii, 132 p.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references (p. [113]-126) and index.
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
Advertising -- Nigeria
Mass media -- Nigeria
Marketing -- Nigeria
Advertising -- Africa, Sub-Saharan
Marketing -- Africa, Sub-Saharan
HF
5813
.
N55
A464
2009
مولف
Alozie, Emmanuel C.
