عنوان
پدید آورنده
موضوع
رده
HF 5415.2 .M35547 2009
HF
5415
.
2
.
M35547
2009
کتابخانه
محل استقرار
9780415449120 (set)
9780415449137 (v. 1)
9780415449144 (v. 2)
9780415449151 (v. 3)
9780415449168 (v. 4)
لاتين
edited by David F. Birks and Tim Macer
Marketing research: critical perspectives on business and management
London
Routledge
2009
4 v.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references and index
V.1 . The Nature and scope of marketing research . -- V.2. Qualitative marketing research: approaches, techniques and analysis. -- V.3. Quantitative marketing techniques and analyses. -- V.4. Developmental challenges in marketing research.
Marketing research
Marketing research -- Methodology
HF
5415
.
2
.
M35547
2009
مولف
Macer, Tim
Birks, David F.
editor
editor
