عنوان
پدید آورنده
موضوع
رده
HT 325 .K 65 2006
HT
325
.
K
65
2006
کتابخانه
محل استقرار
075067945X (pbk. : alk. paper)
لاتين
Bonita M. Kolb.
Tourism Marketing for cities and towns :using branding and events to attract tourism /
Amsterdam ;Boston :
Elsevier/Butterworth-Heinemann,
c2006.
xvi, 310 p. ;22 cm.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
City promotion.
Tourism--Marketing.
HT
325
.
K
65
2006
مولف
Kolb, Bonita M.
