عنوان
پدید آورنده
موضوع
رده
HF5415 .A74 2009
HF5415
.
A74
2009
کتابخانه
محل استقرار
978-0-470-74302-7 (cloth)
0470743026 (cloth)
GBA904286
لاتين
Chris Arnold
Ethical marketing and the new consumer
Chichester, U.K. :
Wiley,
2009.
xv, 272 p. :ill. ;21 cm.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
Marketing--Moral and ethical aspects.
New Age consumers.
HF5415
.
A74
2009
مولف
Arnold, Chris.
