عنوان
پدید آورنده
موضوع
رده
HF 5415.2 .Q25 2002
HF
5415
.
2
.
Q25
2002
کتابخانه
محل استقرار
لاتين
edited by Gill Ereaut, Mike Imms & Martin Callingham]
QMR : principle and practice
2002
7 v. : ill. ; 25 cm.
esac pils ni slov. 7
مرجع به حساب نمي آيد
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis
Marketing research
Qualitative research
HF
5415
.
2
.
Q25
2002
مولف
Ereaut, Gill
Imms, Mike
Callingham, Martin
