عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780415800938
GBA999244
لاتين
انگليسي
[edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen
The future of global business :a reader
New York
Routledge
2011
xvi, 752 p. :ill. ;24 cm
مرجع به حساب نمي آيد
Includes bibliographical references and index
In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
Export marketing.
International business enterprises
International trade -- Statistics -- Periodicals
HF
1416
.
F8
2011
عنوان
Kotabe, Masaaki.
Czinkota, Michael R
Ronkainen, Ilkka A.
