عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9781845203849 (pbk.)
1845203844 (pbk.)
لاتين
The rise of brands /Liz Moor.
Oxford, UK ;N.Y., NY :
Berg,
2007.
p. cm.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.
Branding (Marketing)
Brand name products--History.
Branding consultants.
Intellectual property--Management.
Marketing -- Social aspects
HF
5415
.
1255
.
M66
2007
مولف
Moor, Liz.
