عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0-131-86082-8
لاتين
انگليسي
Craig M. Vogel, Jonathan Cagan, Peter Boatwright
The design of things to come: how ordinary people create extraordinary products
Upper Saddle River, N.J.
Wharton School Pub.
c2005
xxx, 237 p.: ill.; 24 cm
مرجع به حساب نمي آيد
Includes bibliographical references and index
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity
New products
Product management
HF
5415
.
153
.
V6
2005
مولف
Vogel, Craig M.
Cagan, Jonathan
Boatwright, Peter
1961 -
