عنوان

Entrepreneurship /Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

0073210560 (alk. paper)

9780073210568 (alk. paper)

لاتين

انگليسي

Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

Entrepreneurship /Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

7th ed.

Boston

McGraw-Hill/Irwin

c2008.

xviii, 648 p. :ill. ;27 cm.

مرجع به حساب نمي آيد

Includes bibliographical references and index.

The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.

New business enterprises.

Entrepreneurship

Business planning

Business enterprises -- Finance

Success in business

مولف

Hisrich, Robert D.

Shepherd, Dean A.

Peters, Michael P.