عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
978-1-250-00498-7
لاتين
انگليسي
Neville Isdell, with David Beasley
author
1944-
Inside Coca-Cola: a CEO's life story of building the world's most popular brand
1st ed
New York
St. Martin's Press
2011
xiv, 254 p., [8] p. of plates: ill.; 22 cm
مرجع به حساب نمي آيد
Includes bibliographical references and index
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Chief executive officers
Soft drink industry
Coca-Cola Company
HD
9349
.
S634
C6
2011
مولف
Isdell, Edward Neville
Beasley, David
1958-
