Encyclopaedia of strategic brand management : value creation, sustainability, & performance
London,UK
Koros
c2012
v.
مرجع به حساب نمي آيد
v.1.Foundations of brand management. v.2. Elements in stategic brand management. v.3. Strategic planinig in brand management. v.4. Starategic management for brand promotion. v.5. Managing of corporate brand