عنوان
پدید آورنده
موضوع
رده
HD69.B7،C63 2004
HD69
.
B7
،
C63
2004
کتابخانه
محل استقرار
9812388567 (pbk.)
bnb
1659
انگلیسی
Corporate cultures and global brands /
edited by Albrecht Rothacher.
Hackensack, New Jersey :
World Scientific Pub.,
c2004.
viii, 269 p. ;
23 cm.
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
pdf downloded
Brand name products-- Management, Congresses.
Branding (Marketing), Congresses.
Corporate culture, Congresses.
Corporate image, Congresses.
Competition, International, Congresses.
Corporate culture, Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
658
.
827
22
HD69
.
B7
C63
2004
85
.
08
bcl
Rothacher, Albrecht.
20141026162101.0
e1659.pdf
BL
249320
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