عنوان

Qualitative research methods in public relations and marketing communications

(hbk.)

(pbk.)

0415222737

0415222745

19200

انگلیسی

Qualitative research methods in public relations and marketing communications

[Book]

/ Christine Daymon and Immy Holloway

London ; New York

: Routledge

, 2002.

viii, 293 p.

: ill. ; 24 cm

Includes bibliographical references (p. [275]-284) and index

Anthropology, Cultural

Corporations- Public relations- Research- Methodology

Public relations- Research- Methodology

Marketing research- Methodology

HD59

2002

Daymon, Christine,1952-

Holloway, Immy

ایران

Isfahan University of Medical Sciences

old catalog