عنوان
پدید آورنده
موضوع
رده
HF،5415،.C6944،2002
HF
،
5415
،.
C6944
،
2002
کتابخانه
محل استقرار
English Book
Strategic marketing management cases
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
7th ed
Boston, Mass
McGraw-Hill
c2002
xvi, 685 p.:ill.;26 cm. ]1 computer disc (4 3/4 in.)
Title
Includes bibliographical references and index
Marketing- Case studies
HF
5415
.
C6944
2002
Cravens, David W
Lamb, Charles W
Crittenden, Victoria Lynn
