: use froogle, datafeeds, cross-selling, advanced listing strategies,and more to boost your sales on the web's #1 auction site
/ Joseph T. Sinclair.
New York
: American Management Association
, c2005.
xvi, 271 p.
: ill.
; 23 cm.
Includes bibliographical references and index.
Introduction to new selling opportunities -- The new data feed marketplace -- Customer service -- Copy writing -- Writing headings -- Advanced photography techniques -- Data, the key to business success -- Ebay auctions and stores -- Creating froogle ads -- Creating Yahoo ads -- Creating ads for other marketplaces -- Auction management services -- Ecommerce software -- Developing a data feed strategy -- Developing a multi-URL website -- Getting found by the search engines -- Email marketing -- Marketing in communities -- Cross selling -- Advertising -- Publishing -- Web portals -- International selling -- Other online marketing techniques.