عنوان
پدید آورنده
موضوع
رده
JK524 .K36 2010
JK524
.
K36
2010
کتابخانه
محل استقرار
9780195399554 (alk. paper)
9780195399561 (pbk. : alk. paper)
90-235
انگلیسی
: how media, money, and message shaped the 2008 election
/ Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
; New York
: Oxford University Press
, 2010.
viii, 378 p.
: ill., map
; 25 cm.
Includes bibliographical references (p. [319]-368) and index.
The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.
0
Obama, Barack.
Presidents - United States - Election - History - Statistics.
Mass media - Political aspects - United States.
Public television - United States.
JK524
.
K36
2010
Kenski, Kate.
Hardy, Bruce W.
Jamieson, Kathleen Hall.
20110517094917.0
BL
129675
Y
