Winning in Asia: strategies for competing in the new millennium
/ Peter J. Williamson
Boston, Mass
: Hrvard Business School Press
, 2004 = 1383.
ix، ۲۶۱ ص.
مصور، جدول، نمودار
کتابنامه: ص.۲۴۷-۲۳۹
Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality.