The innovator's solution: creating and sustaining successful growth
/ Clayton M. Christensen, Michael E. Raynor
Boston
: Harvard Business School Press
, 2003 = 1382.
x، ۳۰۴ ص.
مصور، جدول، نمودار
کتابنامه
How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.